Sunchang Jangryu Festival (순창장류축제)

The Experience

Why you should
experience this.

*The information below is based on the 2025 festivals. Details for the 2026 festivals will be updated as they become available.*Experience the most iconic spicy flavor of Korean cuisine, gochujang (red chili paste). This festival takes place in Sunchang, the renowned home of gochujang. Visitors can try spicy and savory dishes made with Sunchang gochujang, partake in programs such as making red chili paste, and check out the festival’s performances, exhibitions, and shops. The biggest attraction is the “Sunchang gochujang offering procession to the King.” It is an reenactment based on the records of King Taejo's (born Yi Seong-gye), founder of the Joseon dynasty, love for the taste of Sunchang gochujang. During the event, a music procession and porters with a wagon loaded with crocks of chili paste perform a march around the village. Visitors can also check out the new Fermentation Theme Park, where they can learn the scientific principles of food through microbial experiments.◎ TipTteokbokki is a must-eat Korean street food. Don’t miss the “Sunchang Tteokbokki Town,” where you can try a variety of tteokbokki dishes made using Sunchang’s fermented sauces.